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That lost information could have been a great resource – informing your teams more about their talent and how to better reach them. When the performance of your programme is assessed using conversion rates or attrition rates, the nuanced range of reactions is flattened, hidden behind a single metric. By keeping your programme design homogeneous, you will not have the ability to learn from that distribution of responses. A “good” programme design will appeal to a certain audience, though even an incredibly successful campaign will miss the mark for some. The key to this is diversity in programme design, audience and business.ĭiversity in programme design- Due to the nature of individual preference, a programme offering to a group, will inevitably garner different reactions. Because of this, it’s vital for organisations to recognize the signs early on and make sure their strategies are setting them up for long-term growth. The Covid year alone has been a source of rich case studies and data points that has put the spotlight on extinction risk for firms.Įxtinction risk is often masked by things that could be indicators of a healthy business, e.g. Extinction risk is when a business, like animal species, becomes vulnerable to change to such a degree that it might not be able to survive large environmental fluctuations. By presenting the best average experience instead of a truly personalized output, ECDTs expose their firms to extinction risk. Sticking to a homogenous approach to early career development experience design, whether it’s design for the entire firm or specific desks, is a problem (or opportunity, depends on how you view the challenge) and can put your campus brand in jeopardy. It’s not a secret that getting in front of the right talent with the right experience is a top priority for today’s early career development teams (ECDTs henceforth.) The problem is that most early careers programme design is “homogeneous.” ECDTs typically offer a one size fits all experience treatment to their defined audiences – and though it may aim to appeal to lots of different talent from different backgrounds, it is homogenized into one single output for everyone, regardless of their individual preferences or needs. The whole “Homogeneity of Early Careers Programme Design” discussion is trending again.
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